What is Information Technology?

From the perspective of a non-techie sales guy.

According to Websters Online, IT (Information Technology) is the branch of engineering that deals with the use of computers and telecommunications to retrieve, store, and transmit information.

Sure, that’s IT in a nutshell. But what does IT mean to the user? What does IT mean to the business? To me, IT is not just technology; it’s communication, it’s connection and it’s personal.

Information Technology is the technology behind how we all communicate. It is how we connect with one another. It is so much an everyday part of our lives that we rarely notice it anymore, unless something breaks. We pick up the phone, send an email, update our social media pages, write reviews on sites like Yelp, and type up proposals on Word and Excel. A lot of people don’t realize how reliant we all are on information technology. Because of the advances in IT, we all can communicate, connect, learn and build relationships in ways never before possible with people who were previously unreachable all across the world. It has helped streamline business practices, and has truly made our world flat. IT is such an essential part of how we live today, there is no going back. We’re all spoiled. IT is beautiful.

To some, IT is a necessary evil that they don’t want to deal with until they have an issue. Once it is an issue, it then becomes much more costly and detrimental to the overall business. It’s like scheduled maintenance on your car, most people don’t do it. They will do their regular oil changes, but that’s it. They deal with their car when it breaks, not realizing that there is preventive maintenance they could do that is ultimately less expensive and invasive than going through a Break-Fix issue. This is why I’m passionate about selling Managed IT Services. Sure, we’ll do a lot of Break-Fix, that’s pretty rewarding, but what is most rewarding is helping a company be proactive about their IT Systems, rather than reactive. I like knowing that I’ve done everything I could to get my team in and make sure the client can continue to communicate and operate without issue.

Information Technology is the bridge to relationships. I like bridges, they’re neato.

Submitted by Matt Fox, VP Sales at Innovativ IT Services (Dec., 2010)


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